Choosing an appropriate wall menu board in your business is not just a design choice, but it is a tactical decision too. A good menu board should help you improve the experience of your customers, increase sales, and make the work of your restaurant efficient.
Most businesses, however, end up in typical pitfalls that might result in unsuccessful performance. So, how to choose a menu board? This guide will help you discover the most common pitfalls and introduce the actual workarounds to help you select the most appropriate wall menu board for your business.
1. Ignoring Size & Scale
The most typical trap is the random selection of a menu board that is too big or too small, in terms of space. A board of the wrong size is likely to bulk out a small room, and a small board can be impossible to read, or it can just seem to be out of context.
Solution: Measure the space on your wall and think of the average viewing distance of the board by the customers. INKO will give you a choice of sizes to suit walls of any size so that your wall menu board feels at home.
2. Choosing Style Over Function
How your wall board looks is important. But, one of the wall menu board mistakes is not considering the functionality of it. An example is that subtle designs may be excellent to the eye yet they may hamper the readability.
Solution: Find a compromise between form and functionality. Use simple and easy-to-read design schemes that are congruent with your brand. The wall menu bills created by INKO are sleek in design and functional at the same time, and you do not have to choose one over another.
3. Overlooking Readability
Another one of the restaurant menu board tips is the readability of the menu on the wall. The type of text used, font and contrast of colour are instrumental in making your menu easy to read. This ends up making a poor decision of going with a fashionable design without thinking of visibility by many businesses, unfortunately.
Solution: Try your menu layout in different distances and levels of light. Choose attention-catching colours (E.g., white on black) and fonts. INKO’s suggestions on the restaurant menu board involve professional recommendations on how to develop a very readable display board.
4. Failing to Future-Proof
Fashions come and go, and menus go with them. A content-free, rigid design will result in an expense to replace it in the future.
Solution: Choose multifunctional and flexible menu boards. Solutions that INKO offers include a magnetic board or modular design, meaning you may easily add a menu display, buying guide, and keep it current.
5. Lighting Considerations Disregard
The most well-designed board will not work when really poorly lit. The unreadable menu may occur due to shadows, glare, or inadequate lighting.
Solution: Examine your illuminance system and make sure that your menu board is bright. Boards that have built-in LED possibilities are also available, or consult INKO about the designs that are compatible with lighting, which might also give a guideline.
6. The selection of Inexpensive Materials
And economical material may save you in the short term, but may wear out earlier, leaving you with a bad impression, and more expenses in replacing the material again.
Solution: Consider using heavy-duty materials which are not wear off easily. The wall menu boards that INKO designs to suit businesses are also made using quality material and are therefore durable and appealing.
7. Forgetting Branding Consistency
Your menu board forms part of your brand. Customers may be confused by a discrepancy between the overall aesthetic in your business and the broad design.
Solution: Use a supplier such as INKO, which will allow you to customise to suit your branding. Whether it is the colour scheme or the incorporation of logos onto your menu board, they run it through the requirements to make it speak louder about your brand.
8. Neglecting Accessibility
Lack of service may make some customers unwelcome because others may have visual or other impairments.
Solution: Adhere to the accessibility guidelines, i.e. use large fonts, braille selections, or auditory-enhanced displays. The team at INKO can assist you in the design of an inclusive wall menu board, which accommodates all the customers.
Why INKO is Your Trusted Partner
Decision-makers at INKO realise how important it is to select a suitable wall menu board. They offer durable yet customisable and flexible products that are stylish to fit specific requirements for your business. What is more, they have a team of experienced professionals who can guide you step-by-step and professionally.
Ready to Find Your Perfect Wall Menu Board?
Avoid the common pitfalls and invest in a menu board that truly works for your business. Explore their collection at https://inkohoreca.com/collections/wall-menu-boards or contact their team for tailored advice. Let them help you make the right choice!