One of the best approaches to engage viewers is now video material, whose value is only rising. The procedure might appear intimidating for small to medium-sized companies and marketers dipping their toes into video. But with a well-defined plan in place, video can transform the way your brand interacts, engages and produces outcomes.
Whether you’re investigating film production in Brighton with a professional team or working with professionals like Cool Box Film Production, having a disciplined approach guarantees your efforts produce real impact or create videos in-house. From goal planning to video optimization, this book will take you through what you need to know to create a successful plan for your company.
Is a Video Content Strategy That important?
The short answer to that is yes. Just do a quick check, how many people in your family own a smartphone? Probably everyone. And how many of them watch videos on them? Probably everyone. Well, there you have it.
Watching videos is no longer optional. It will comprise about 80% of all internet traffic by 2024. Already among the top instruments for return on investment, almost 90% of marketers think of it as such. Your brand is losing a huge chance to interact with people where they spend most of their time if it is not using video. So, how do you go about it? Let’s find out with these steps.
Step 1: What’s Your Goal?
Sit and map out what your goal is with the video you are going to market. Is it to attract new leads, expand your brand or simply increase traffic to your website. Well-defined objectives will direct your artistic choices and guarantee that your films are focused and powerful.
There are several schools of thought to how you can go about mapping your goal but ideally it should be a SMART goal solution. This translates to the fact that your goal should be
- Specific
- Measurable
- Achievable
- Relevant
- Time-bound
Steer clear of open goals like “get more views.” Instead, go for specific, measurable, achievable, relevant, and time-bound SMART goals. Rather than stating “boost engagement,” consider “increase Instagram video engagement by 15% within two months.
Step 2: Define Your TG
Identify your audience before launching the video content strategy. Simply put, think who you want to show the video. It could be parents, women, men in their 30s, etc. Set your demographic and understand your audience.
The best way to go about it is by preparing a Buyer Persona. A buyer persona represents customer details by showing their preferences while demonstrating their daily routines and main issues. Designing videos for defined buyer personas helps your content resonate better with your audience than standard content.
Step 3: Develop A Video Content Plan
A content schedule helps you plan videos that fit with important business events. Pick relevant topics by considering what your audience wants to see then schedule them across your campaign timeline.
Steady content delivery adds more value than producing a lot of content regularly. Posting one excellent weekly video provides consistent value better than irregular updates. Transforming your YouTube videos into Instagram Reels will help you reach more people.
Step 4: Video Type Matters!
Different video types serve different purposes. Here’s a quick guide:
- Explainer Videos: Simplify complex topics.
- Product Demos: Show your product’s functions to help buyers decide.
- Customer Testimonials: Use actual customer experiences to prove your credibility.
- How-To Videos: Your brand should serve as a beneficial learning source.
- Behind-the-Scenes Clips: Present your genuine brand story to make people connect with you.
Step 5: How to mastering video production
Quality matters more than the amount of money you spend. Ultimately your content should be relatable and engaging. You can make excellent videos without spending a Hollywood budget. A basic good quality camera microphone and proper lighting setup will serve you well on a limited budget.
Step 6: Distribute Your Videos on Right Platforms
Each platform has unique strengths. YouTube users prefer extensive guidance whereas TikTok and Instagram audiences engage better with short and exciting videos.
Put polls into your video and make texts and images clickable to enhance audience participation. Interactive tools let viewers take part with your content which helps them better remember your videos.
Step 7: Measuring and Refining Your Strategy
Track key metrics like views, total watch time and conversion rates to evaluate your video effectiveness. If people respond well to a type of video, make several similar videos.
Conclusion
Creating your video content approach should feel straightforward. Your videos will succeed at looking great and driving results when you set specific goals, know your viewers and use proper formats. Test your plan with small projects then track results to make better choices moving forward.